Objective
Demographics
American Male, 35-39
Education
Bachelor Degree
Occupation
Communication
Income
$70,000
Debt
$20,000
Assets
$80,000
Social Networks
Facebook, Instagram, YouTube
Interests
Hiking, Photography, Foodie
Motivation
Family, Friends, Climate Change, Enjoying Life
Demographics
American Female, 30-34
Education
Bachelor Degree
Occupation
Real Estate
Income
$90,000?
Debt
$154,000
Assets
$200,000
Social Networks
Facebook, Instagram, Twitter, Pinterest, LinkedIn
Interests
Traveling, outdoor activities, concerts, gardening, cooking, reading
Motivation
Kids, environment, health and well being, rights of people and animals
Demographics
American Male, 21-29
Education
Master in Computer Science
Occupation
Software Engineer
Income
$90,000
Debt
$0.00
Assets
$150,000.00
Social Networks
Kyle primarily uses Twitter because it is fast and well-suited to his busy lifestyle. As a young professional, he generally uses social media on lunch and during intermittent breaks at work.
Interests
Kyle is interested in environmental conservation, and closely follows the news regarding new technologies and R&D. His aesthetic is slick, dark, and modern.
Motivation
Kyle envisions modern technologies contributing to the creation of a new, more sustainable future. He wants generational security for a prospective family, and chooses to make ethical choices when it comes to his personal spending.
When you purchase a Tesla, new or used, you are a member of a movement towards a sustainable future.
Earth Day
Mothers Day
Timeline
Super Bowl 2020
Independence Day
